Quickstart

Before you start

Choose one brand, one website, and a clearly defined market for your first project. A focused project makes competitor comparisons and source gaps easier to interpret.

• Use the public brand name customers actually type.
• Add the canonical website domain without campaign paths.
• Pick a country and language that match the audience behind your prompts.
• Prepare the competitors customers genuinely compare with your brand.

Create your first evidence set

1. Complete the project profile Add your brand, website, market, language, and relevant competitors during onboarding.
2. Review providers Confirm which supported AI providers are enabled for the account. Each prompt runs once per selected provider.
3. Add prompts Accept useful suggestions, add questions manually, or import a UTF-8 CSV. Start with questions a real buyer would ask.
4. Organize the set Assign one topic for broad reporting and optional tags for flexible slices such as funnel stage, audience, or campaign.
5. Run and wait for completion Start a monitoring run. Results become reportable after answer collection and analysis finish.

Read your first results

• Check run health before interpreting the charts; failed or still-running answers reduce coverage.
• {"Read Visibility and Share of Voice together" => "one measures answer coverage, the other your share of all recorded brand mentions."}
• Open recent answers to confirm the language, intent, brand match, and evidence behind unusual values.
• Review Domains, URLs, and Gap Analysis to see which sources shape competitor-visible answers without owned-domain evidence.

Your first-week checklist

The first week is for validating the measurement design as much as judging brand performance. Read a sample of answers from every provider and market. Confirm that the questions sound natural, the brand and competitors are matched correctly, and the sources belong to the category you intended to study.

1. Day one — validate setup Check the project profile, enabled providers, active prompt count, markets, competitors, topics, and tags.
2. After the first run — audit evidence Open several positive, negative, and no-mention answers. Correct setup problems before collecting a long history.
3. After repeated runs — look for patterns Compare provider and topic results, recurring source domains, and competitors that appear consistently.
4. End of week — choose one action Select one well-supported content, technical, or external-source opportunity and record why it was prioritized.