Metrics are comparable only when their scope is comparable. Always carry the project, date range, providers, markets, prompt set, filters, and completion status alongside the value. A percentage without its response count can exaggerate the importance of a small sample.
Read a metric together with its numerator, denominator, or supporting count where the interface provides one.
Treat provider-level results as separate evidence before relying on the aggregate.
Use lower-is-better logic for Avg Position; most other performance scores improve upward.
Do not add percentages such as Visibility and Share of Voice; they describe different denominators.
Distinguish retrieval from citation when planning source work.
Treat partially failed runs as reduced coverage and inspect which providers or prompts are missing.
Use repeated answers and sources to support a conclusion, then preserve representative examples for explanation.
