Brands

The tracked brand

The tracked brand is the brand whose visibility you are improving. Its name, aliases, and website domains are used to connect answer mentions and source evidence to the correct entity.

Add aliases only when customers and AI systems genuinely use them for the same brand. Avoid generic category terms or product names shared by multiple companies; ambiguous aliases can create false matches.

The Your brands total is the number of own-brand and competitor rows remaining after the current search. Mentions sums each row's persisted brand-mention counts; where a recorded mention is present without a positive count, it contributes one. Brand suggestions shows pending suggestions only, ranked by mention count and then response count. Accepting a suggestion adds it to managed competitor setup; rejecting removes it from the pending queue.

Competitors and discovered brands

Tracked competitors are the brands you deliberately compare. They can have their own aliases and domains. PromptSpark.ai can also show discovered brands that appeared in answers even if they were not configured in advance.

• Track direct alternatives separately from retailers, publishers, and category terms.
• Review discovered brands regularly; promote a recurring relevant name into your competitor set when it belongs in reporting.
• Treat a newly discovered brand as a signal to inspect, not automatic proof of a new market competitor.

Markets, countries, cities, and languages

Markets attach geographic and language context to prompts and reports. Use separate market records when customer choices, language, availability, regulation, or source ecosystems differ materially.

Filter results by market, country, language, topic, and tag before comparing performance. A change in prompt mix can look like a brand movement when the underlying audience changed.

Maintain brand and market accuracy

Brand configuration is not a one-time onboarding task. Product launches, acquisitions, naming changes, new regional competitors, and repeated discovered brands can make the original setup incomplete. Review the configuration on a regular schedule and whenever answer evidence starts showing unexplained duplicate names.

1. Review unmatched names Check discovered brands and unusual brand rows for spelling variants, sub-brands, or genuinely new competitors.
2. Validate aliases carefully Search the answer context before adding an alias. Only add a name that reliably refers to the same company.
3. Recheck competitor relevance Remove or stop emphasizing brands that no longer compete for the monitored customer decision.
4. Review market assumptions Confirm that language, location, availability, and competitor choices still match the audience represented by the prompts.