Brand insights

Read Brand Insights

Brand Insights compares the tracked brand with configured competitors and relevant discovered brands. Use visibility for answer coverage, Share of Voice for relative mention volume, sentiment for tone, Avg Position for order of appearance, and citation/domain coverage for source support.

The provider and topic views show where the aggregate result comes from. A strong average can hide a weak provider or market, while one high-volume topic can dominate a small prompt set.

Use a consistent reading order

1. Confirm the scope Check the date range, provider, model, market, country, topic, and tag filters before comparing brands.
2. Compare coverage first Start with Visibility to see how often each brand appears, then use Share of Voice to understand relative mention volume.
3. Check mention quality Read Sentiment and Avg Position together. Earlier visibility is not automatically valuable if the surrounding description is weak or negative.
4. Inspect supporting evidence Open the contributing answers and sources to see the claims, contexts, and websites behind the brand-level result.

Provider and topic breakdowns

Provider results can differ because each AI platform has its own model behavior, search process, source mix, and answer style. Use the provider view to find where a strong aggregate is concentrated and where your brand is consistently absent.

Topic results show which customer needs or category conversations create visibility. Compare topics only when they contain enough relevant prompts to represent a meaningful theme.

• A provider-specific drop should be checked against the same prompts on other providers.
• A topic with few prompts can move sharply from one answer; inspect its response count before acting.
• Filter to one market or language when regional answer behavior is materially different.

Tracked versus discovered brands

• Tracked brands have a deliberate relationship to the project and remain stable across reports.
• Discovered brands come from analyzed answer text and help reveal alternatives you did not configure.
• Confirm repeated, relevant discovery before changing the official competitor set.
• Review aliases when the same company appears under multiple spellings or sub-brands.

Turn the comparison into a decision

• If Visibility is low across providers, review prompt coverage and the sources repeatedly supporting competitors.
• If Visibility is healthy but position is weak, inspect which claims or recommendation contexts place competitors earlier.
• If sentiment is weak, identify the repeated product, service, trust, or reputation themes in the underlying answers.
• If one topic performs well, study its winning sources and answer language before applying the pattern to weaker topics.